business leaders

The Stockdale Paradox

In his book “Good to Great”, Jim Collins identified what he called “Level 5” leadership: a combination of humility and fierce resolve.  He proffered this as required and defining trait of those who build great, enduring companies.

One example he shared was that of Admiral James Stockdale, the highest ranking POW during the Vietnam conflict and how his leadership in an utterly uncertain situation required balancing the tension between the duality of faith and brutal facts that’s come to be known as the “Stockdale Paradox.”

To help leaders cope with the impact of Covid-19, Mr. Collins recently released a 7 minute video that explores “the Stockdale Paradox”, which is particularly relevant in the current context.  I hope you will take time for this before starting your week and share with the other leaders in your organization.   

Adm. James Stockdale

Adm. James Stockdale