Taking Humor Seriously

There’s an unfortunate belief among some in leadership that in order to be taken seriously one must be solemn, with an attitude that is positively all business all the time. Two Stanford professors, however, have set out to change that mindset.

Behavioral scientist Jennifer Aaker and corporate strategist Naomi Bagdonas have presented research and now teach a course at Stanford based on the power of humor in business. Specifically, how leadership can use humor to strengthen team bonds, problem solve, build resilience, and even inspire creativity.

Last year they were featured at a TED Conference in Monterey, where they outlined just how to harness the power of humor. Take a few minutes to be inspired, and channel your own inner stand-up comedian.