“The biggest mistake marketers make is believing choice is a good thing. It isn’t. Consumers don’t want more choice, but to be more confident in the choices presented.” Says Dr. Scott Galloway in his recent “No Mercy, No Malice” blog posting that looks at companies who created “rundles”; Galloway’s term for “recurring revenue bundles.” Examples include Amazon, Peloton and Apple. The effect that rundles can have on a firm’s market value is obviously profound.
Galloway thinks the next rundle will be Disney if it moves from its recently introduced “Disney Plus” to what he terms “Disney Squared” by more effective use of its staggering assets. He outlines a strategy that suggests that Disney can leverage its assets, customers and current conditions like Covid to create a much more valuable - and difficult to imitate - enterprise. Check out Galloway’s predictions should Disney “Unleash the Mouse”. Some great strategic thinking for any C-Level Executive… and if Galloway is right, you, your kids and grandchildren will help make it happen.
Do you have a rundle in your business?