The father of modern science, Sir Isaac Newton, told us that an object put in motion tends to stay in motion. Vistage speaker and nationally known expert on influence Dean Minuto says we can enhance the probability of getting a “Yes” from a customer or anyone whose assent we need by using the same principle in terms of how we structure our “ask” of them. Keeping an “ask” in motion is easy to do, if we “chunk it down” or break it up into smaller parts in order to control the perceived risk of your request. If you have fifty seven seconds, watch Dean’s video tip on how to “Chunk the Ask.”
